商务英语函电的写作思路和结构

puruoer

1、与出口商建立业务关系的思路及信的结构安排
      在与出口商建立业务关系时，应明确出口商的产品与本公司所需要的产品是否相吻合，然后提出自己针对产品的要求和贸易条件，同时也可以做简单的自我介绍，让出口商更了解本公司的情况及信誉。要特别明示交易内容、条件，信用保证，并希望对方也告知这些条件，同时表示强烈交易愿望。

Dear sirs,
We owe your name to the First Commercial Bank at your end, through whom we understand that you are well experienced in the export of engineering equipment with service.
We take this opportunity to introduce ourselves as one of the importers buying various kinds of machines...... Upon receipt of ...... , we shall see what items are of interest to us and pass our enquiries to you.
We anticipate the pleasure of hearing from you in the near future.

2。发送正式邀请函的思路和信的结构安排
       发送建立合作商务关系应说明本公司产品的优良品质、市场潜力及获利情况。还应介绍公司经营的具体内容和产品的优势，同时附寄公司的简介、价目表、目录等，以表示本公司合作的诚意。最后表示强烈交易愿望。
Gentlemen,
......
We are one of the leading exporters of First class cotton goods and enjoying an excellent reputation through fifty years' business experience.We are sure that you will be quite satisfied with our service and the excellent quality of our goods.We enclose herewith ......
We are looking forward to your early and favourable reply.

3. 接受邀请函的思路及信的结构安排     
接受并答复对方邀请信函时，必须有礼貌地及时给对方完整的答复，以便树立信誉和给读者留下良好的印象，这是接受邀请函最重要的作用之一。
      信的开头应向对方表示谢意，并表示愿意与对方建立业务关系，同时表示愿意按对方的要求寄上相应的产品目录或价目表。信末要说明自己的保证与承诺，以确保对方对本公司的信任，为了树立良好的信誉，在答复信函时应注意：及时、礼貌和完整。

Dear Sirs,
We thank you for your letter of 5th this month,and shall be glad to enter into busineaa relations with you.
Complying with your request,we are sending you ......  Payment should be made by an irrevocable and conformed letter of credit.If you find business possible,please contact us for dffers.